SAN MATEO, Calif. – May 26, 2009 – Amitive, Inc, the pioneer of Community Supply Chain Management (C-SCM), today announced that Orthera, Inc. has selected Amitive Unity to drive its entire back office operations, from order entry at the retail location through off-shore manufacturing. Amitive Unity will provide comprehensive data visibility to all participating retailers, as well as to Orthera teams located in its U.S. offices and manufacturing facilities in Southern California and South America. The first Orthera retail partner intends to make custom orthotics available at the first locations by July 2009 and available at several hundred stores over the next 18 months.

Orthera, the first company to provide custom orthotics at retail locations, will replace the industry’s age-old, expensive approach of measuring each customer’s foot via plaster casts or foam boxes with its proprietary new digital scanner system. The digital image will be integrated with the Amitive Unity software, which will then manage all subsequent business processes, including order creation directly at the retail location, order validation at the Orthera headquarters, manufacturing work orders, production stage tracking, and shipment. Amitive enables this high-volume customer ordering in a retail environment with its cloud computing-enabled Software as a Service (SaaS) platform that automates high volume data exchange and simplifies communication across a dispersed network of business partners.

"Mass customization drives considerable competitive advantage, but requires the utmost level of supply chain efficiency, so without Amitive Unity, this retailer would not have chosen to work with us," said Thomas Pichler, CEO of Orthera. "Amitive will give us a central, collaborative platform for highly efficient management of the entire process, and will let us go into production within just minutes of an order being placed at the retail customer. Over time, we can strengthen our relationship with this retailer by choosing to share a broad range of information with our customer directly. Now Orthera will bring consumers a highly specialized product – something previously only available in doctors’ offices – in an extremely rapid timeframe."

Amitive Unity is the first C-SCM suite purpose-built for companies that depend on outsourced manufacturing. By optimizing community-centric variables – such as lead times, shared capacity and quantities – Amitive Unity enables companies to drive a continuous synchronization of demand and supply capabilities (patent pending) across all partners. Built on a cost-effective, low-risk SaaS platform, Amitive Unity simplifies customization, partner on-boarding, use and maintenance to deliver end-to-end visibility into business processes across a distributed community of partners. With Amitive Unity, companies can finally overcome the deficiencies of traditional SCM software and free themselves from "management-by-spreadsheet."

"Amitive succeeds in an outsourced manufacturing environment where traditional SCM software has failed," said Amar Singh, CEO of Amitive. "Amitive Unity delivers comprehensive business process management and intelligent decision support, all in a cost-effective cloud environment, to give customers like Orthera a fast, flexible and affordable way to manage their supply chain community."

About Orthera

Orthera, an innovator in the orthotics industry, utilizes a cutting-edge digital measuring process and user-friendly software to map out the complex contours of the foot and bring custom orthotics out of the medical office and into convenient retail locations. Using only the highest quality, medical-grade materials, Orthera’s orthotic insoles provide support, comfort and stability for almost any lifestyle, activity or condition. While custom orthotics traditionally required a trip to the podiatrist, orthopedist or chiropractor, Orthera’s easy-to-use scanning system and low price-point provides consumers with a quick and inexpensive alternative. For more information, visit www.orthera.com.

About Amitive

Amitive is the pioneer of Community Supply Chain Management (C-SCM) software, which provides companies that depend on outsourced manufacturing with on-demand, continuous synchronization of supply and demand across a global, multi-enterprise supply chain community. Unlike traditional SCM solutions which optimize against rigid manufacturing constraints, Amitive unifies business processes on a single Software as a Service (SaaS) platform, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and capital requirements, manage business risk, boost product velocity, and enhance customer service levels. Visit www.amitive.com for more information.

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All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

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