SAN MATEO, Calif. – May 21, 2009 – Amitive, Inc, the pioneer of Community Supply Chain Management (C-SCM), today announced that the company has been selected as a winner of the Red Herring 100 North America Award, a prestigious award honoring the year’s most promising private technology ventures in North America. Based on a Software as a Service (SaaS) model in a cloud computing environment, Amitive Unity helps companies manage the complex, dynamic requirements of today’s business networks led by companies that depend on outsourced manufacturing.

"Companies that rely on outsourced manufacturing no longer have to settle for the rigid, expensive SCM solutions of the past," said Amar Singh, CEO of Amitive. "Amitive has raised the bar on SCM, leveraging a cloud computing environment to create the real-time visibility and collaboration that supply chain communities now demand. We are honored that Red Herring has recognized Amitive for providing a brand new approach for managing multi-enterprise, multi-national supply chains."

The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible, promising companies to the 200 finalists, and in a last round, decided for the top 100 winners of this important North American award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy and ecosystem integration. The winners – elite executives and venture capital leaders from North America – were honored at the Top 100 Privately Held Companies event in San Diego, May 11-14, 2009.

Built on a cost effective, low risk SaaS platform and delivered in a cloud computing environment, Amitive Unity simplifies partner on-boarding, use and maintenance to deliver end-to-end visibility across a distributed community of partners. The most flexible, customizable SCM solution available, Amitive Unity enables customer-specific SCM business processes that drive a continuous synchronization of demand and supply capabilities (patent pending) across all partners. By optimizing community-centric variables – such as lead times, shared capacity and quantities – Amitive Unity helps companies finally overcome the deficiencies of traditional SCM software and free themselves from "management-by-spreadsheet."

Built on a cost effective, low risk SaaS platform and delivered in a cloud computing environment, Amitive Unity simplifies partner on-boarding, use and maintenance to deliver end-to-end visibility across a distributed community of partners. Amitive helps companies overcome the deficiencies of traditional SCM software with the most flexible, customizable SCM solution available, enabling customer-specific business processes and freeing users from "management-by-spreadsheet." By optimizing community-centric variables – such as lead times, shared capacity and quantities – Amitive Unity drives a continuous synchronization of demand and supply capabilities (patent pending) across all partners.

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available online at www.redherring.com.

About Amitive

Amitive is the pioneer of "Community Supply Chain Management" software, which provides companies that depend on outsourced manufacturing with on-demand, continuous synchronization of supply and demand across a global, multi-enterprise supply chain community. Unlike traditional SCM solutions which optimize against rigid manufacturing constraints, Amitive unifies business processes on a new "Cloud-enabled" Software as a Service (SaaS) platform, enabling supply chain professionals to collaborate with trading partners in real-time and gain end-to-end visibility across the entire trading community. Amitive helps customers to lower inventory and up-front capital requirements, manage business risk, boost product velocity, and enhance customer service levels. Visit www.amitive.com for more information.

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All products mentioned in the release are trademarks or registered trademarks of Amitive. All other trademarks, trade names, and/or product names are used solely for the purpose of identification and are the property of their respective owners.

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